Digital Media Distribution
Starting a new label for a successful advertising agency requires the question: how are we going to attract viewers? Imagine the challenge with a completely new medium, like virtual reality...
With a team I set up a workflow for VR, pitched new projects and collaborated with third parties for showcasing our content. I researched the way VR-content is most efficiently distributed and how it's best implemented in existing platforms.
It's not all about strategy - in this case content is leading. I wrote and produced several VR videos. I didn't just become an expert in development but also in managing post-production, which is a completely new way than 'classic filmmaking'.
Check out some VR-productions below, for Carré, KPN and the making of C&A.