MINI Adventures is part of the MINI Countryman campaign, to promote their new line of cars which is perfect for outdoor activities.
MINI Adventures
Two survival adventures that were supposed to feel as authentic as possible. It's why we threw host Ruben in the wilderness with an expert and followed them around for several days.
Authentic doesn't necessarily mean unscripted. We worked with a flexible shooting plan: a rough outline which I wrote and presented to the client. I guided my production team, directed both videos and overlooked the post-production.
One of the adventures was shot in Sweden, the other in Austria. Only wish from the client: no cheating, so no flying back and forth. We packed our bags and drove two MINI's for days, which gave us the complete experience as well.
See the end result below: