With social media upcoming and a website that tried to combine native with international content, the online strategy was ready to kick off in 2010.
I was hired to collaborate with an international team to make sure we were on the same page globally as well as inspiring each other what we were delivering on a domestic level.
With three managers to report to (one in the US, one in UK and the other in Germany) this was a huge and pleasant leap in corporate experience. Also a good introduction to a company slowly moving from the big screen to mobile devices.
Another part of my work was setting up online and social for TLC, which they had just acquired and was about to launch in 2011.