ONLINE VIDEO STRATEGY

Before you know what video you want to make, you have to ask yourself: who is going to be watching and how am I going to reach them? 

Deciding upfront who your target audience is going to be and how your video content fits in the bigger picture will certainly impact your production. The key is to decide your strategy upfront. 

WAYNE PARKER KENT

55 million views each month. The result of a video content strategy that we launched.

NSMBL, Beautify, Froot and Manners were some of the titles we successfully built online platforms for. 


FIAT

The company was rebranding their Fiat 500, with production of posts and videos.

Implemented a content calendar and making sure everything was in line with their annual strategy. 


HERRIE

PR-agency was looking for someone to develop a global distribution strategy.

Especially for a new documentary called The Visit, in which they research: what if aliens would visit Earth? 


PATHÉ

The Implosion of the Film Industry, that's what my thesis was called for Pathé.

I researched media distribution and what the future holds. The end result got me into the Cannes Film Festival. Read it:

RTL BOULEVARD

The biggest entertainment show launched an online platform and hired me to push online video. 

In two months I delivered a smooth structure, set up the technical route and developed different video formats. 


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RIDE

Social media agency with the desire to start making videos. That's where I came in.

Not just videos, but also a Virtual Reality label. I developed strategies and content for several big clients.  


HOUSE OF NETHERHORROR

Dutch horror production house looking for a production executive.

For a horror fanatic like me this was a great step: reviewed scripts and rolled out a strategy for the company. 

DISCOVERY CHANNEL

"We feel like social media is going to be big". That was back in 2010. 

Collaborating with international teams I developed and rolled out an online & social media strategy for Discovery and TLC. 


ANDERZORG | MENZIS

Who claims insurance companies are boring? This was one of the most fun clients ever.

With two distinct labels under the same company the content strategy was very versatile, just like the content we made. 


VR RIDE

Setting up a Virtual Reality department for an advertising agency proved to be a winner. 

Technically and production-wise this was a massive challenge, which took me to the most amazing places.