ASICS is well known for sponsoring marathons globally, which was the goal of a content strategy in 2017. Also, their HR department needed an effective recruitment video. 

ASICS is well known for sponsoring marathons globally, which was the goal of a content strategy in 2017. Also, their HR department needed an effective recruitment video. 

ASICS

Creative Producing
ASICS' Dutch HR department requested an effective video to reach people who wanted to join their company. Creatively I was involved with the development of the concept. Eventually I produced both shooting days and overlooked the post-production process. 

The delivered video met with enthusiasm from the HR team and was shown at a global ASICS event. See the result below. 

Content Strategy
For marathons all over the world (Rome, Paris, Amsterdam, Tokyo, Dublin, Stockholm, etc.) ASICS needed a content strategy to inform people about the features they offered during the runs. 

By setting up a content calendar and constantly keeping a finger on the pulse in understanding their wishes and requests we were able to launch an effective strategy. This is momentarily being implemented by ASICS worldwide.