ASICS' Dutch HR department requested an effective video to reach people who wanted to join their company. Creatively I was involved with the development of the concept. Eventually I produced both shooting days and overlooked the post-production process.
The delivered video met with enthusiasm from the HR team and was shown at a global ASICS event. See the result below.
For marathons all over the world (Rome, Paris, Amsterdam, Tokyo, Dublin, Stockholm, etc.) ASICS needed a content strategy to inform people about the features they offered during the runs.
By setting up a content calendar and constantly keeping a finger on the pulse in understanding their wishes and requests we were able to launch an effective strategy. This is momentarily being implemented by ASICS worldwide.